Ultimate Driver Optimization – by Leith Anderson
Edel Custom Putter Fitting - by John Ruark
Every once in a while there comes a time to do something really different.
“Reconnect” with old customers and bring new customers to the Golf Lab.
The New Golf Lab is a “build it and they will come” dream. We combined the latest technology with deep experience to completely change the way golf clubs are fitted – tested – built – and optimized.
Our on-site workshop enables multiple “tweaks” to golf clubs during a fitting session. We compress several fitting and testing sessions into one.
Every week 2000 people read the Golf Equipment Chronicles and various Golf Lab emails. We want to expand that audience though member referrals.
The New Golf Lab – Open and Running Smoothly
We created a unique environment and recruited a team of teachers to help players get better at golf – faster. Shake-down is over.
Our method is unmatched for personal, professional attention. Our goal is to get immediate results.
We kept the full team together while we built the New Golf Lab. Bob Pegram on the sales desk, Clint Smith in the workshop, Joel Whittom for eBay sales, Leith Anderson on the tee line, John Ruark on the green, John Taylor for motion analysis. We’re ready to handle any challenge.
Free Driver Fitting or Putter Optimization for you and two friends
This is an offer you should not refuse:
1. Free Driver Optimization Fitting (1 hour), or a
2. Free Edel Putter Fitting and Overall Putting Checkup (1 hour),
for any Golf Lab customer who will work with us to make two referrals.
Two referrals for your playing partners – they’re for free fittings too.
John Ruark and I are going to make sure that you are amazed by your Golf Lab fitting experience. Then, we’re going to do the same thing for two of your playing buddies – friends – or even a serious junior who needs a leg up.
Creating the Golf Lab “Family”
This method might sound a little crazy but we’re taking the next step in building the dream. We’re looking for players who want to join up. It’s easy. Just book a free fitting with Leith or John.
We are intent on bringing meaningful experiences to Golf Lab customers. We hosted Mr. Miura when he visited San Francisco and 40 Golf Lab customers – mostly Miura fans – met him. On the technical side we’ve had John Johnson from Tour Lock and John Cranston from Balance-Certified. Glen Coombs – the Putting Doctor – presented his methods.
Just a week ago, Jamie Pipes from UST spent two days fitting Golf Lab customers from his Tour Bag. Then three players had a chance to play a round with him and share dinner. Pretty cool.
In the next couple of weeks we’ve got Jason Goldsmith from True-Aim and Bobby Dean from Edel coming to town. Bobby Dean is the key fitter at Edel Golf – individually responsible for fitting 350 putters a year – every year – since 2005.
Bobby is going to be here for three days.
We’re planning to make that a unique visit.
The Next Big Dream – “Membership”
Now that we’ve found equilibrium with our new business model – based on nothing more than weekly emails to our current customer list – we’re ready to expand for the future.
The first step is to see how many “True Believers” are hidden in our customer list.
You can assume that “first choice” would be a benefit of membership.
You are invited to step up.
Book a fitting. Prepare your referrals.
And Don’t Forget – “Morning at the Muni”
I’ve got one spot this Wednesday for “Morning at the Muni”. Wheels up at 8 AM. Finished by 10. Then breakfast. Back to work by 11.
Sunday at 1 PM. Afternoon winds at Palo Alto are a challenge. We’ll follow the round with dinner at Hans’ Korean in Palo Alto. Nice way to spend a Sunday afternoon and evening. You can even go to church.
Dutch treat all the way around.
Call Bob for reservations or information: 650-654-1770.
Best regards,
Leith Anderson and John Ruark