Nationwide Week at the Golf Lab

Golf Lab – Video Blog Proof of Concept

This is an exciting moment for me.

I’m a storyteller. I love golf equipment and playing the game. The “Golf Equipment Chronicles” covered the evolution of custom clubs and clubfitting from 2002-2009. That contemporary history is preserved on the original Golf Lab website: www.calgolftech.com.

Video is the communication medium of the future – so we are told.

Tim Tucker has an interesting story. He applied experience from years of competitive golf and clubfitting to bring a new idea to market. As an Edel putter fitter, he knew that alignment marks on top of a putter can help a player aim. Why not drivers?

He created a series of decals that go on top of a player’s driver. In testing, one or more of the shapes appears to go straighter than the others. You put that shape on your driver. You hit straighter drives. The company is called True Aim Alignment Decals.

Tim was on the tee line at the Nationwide event last week in Hayward. He came to the Golf Lab one rainy afternoon to tell the True Aim story on video. If you want to know “why” – you can hear from the inventor himself. Please have a look and send me your evaluation. That will contribute to the evolution of our video skills. leithander@gmail.com.

Tim Tucker TrueAim Video

Chapter Two – On Tour with True Aim – Sean Foley Endorsement

I wanted to know more about what it was like to be out on Tour. Tim and his partner Jason Goldsmith were on the tee line at every PGA Tour event on the West Coast Swing. What was that like?

Here’s another five minutes that covers early adopters, reception on Tour and Sean Foley. Is that a good hook?

Tim Tucker TrueAim on Tour Video

Golf Lab Communication Strategy

I need some advice.

If I had to write the True Aim story it would never happen. Writing the story in depth would take twenty-four hours. It wouldn’t be as good as the video. You can see Tim’s passion. It’s impossible to write passion. Video brings a story to life that would never be told.

The same goes for golf equipment reviews. What can you say in three paragraphs with two pictures? Boring.

I think I’m going to have a lot of fun doing video reviews of golf equipment. Not boring.

Please spend a few minutes reviewing and critiquing the videos.

Why am I begging? I’m worried.

Over the last few months we have sent quite a few emails with video links. Our email management program, Constant Contact, informs us if a reader “opens” the message. It also keeps track of “click throughs”. The percentage of readers who click through to linked videos is very small – well under 10%. That is a disconcerting reality for a guy who has spent a year “perfecting” video – thinking that it was surely the medium of the future.

Did we all get that wrong?

Is the YouTube video mania destined to subside like every other fad?

Inquiring minds . . .

Best regards,

Leith Anderson and the Golf Lab Gang, JT, JR, Bob P, Dian T, Joel W, Clint S.